美国mba，关于marketing方面一般有哪些课程？

Program Foundation
Course Number Course Title Credits
BUS 5601 Essentials of Business Development 1 3
BUS 5602 Essentials of Business Development 2 3

Core
Course Number Course Title Credits
BUS 5421 Managerial Economics 3
BUS 5431 Managerial Accounting 3
BUS 5440 Financial Management 3
BUS 5470 Marketing Management 3
BUS 5450 Organizational Behavior 3

MBA Marketing Courses
Course Number Course Title Credits
BUS 5476 Strategic Marketing 3
BUS 5486 International Business 3
BUS 5656 Consumer Behavior Strategies 3
BUS 5657 Advanced Market Research

这个只是一个例子
每个学校不同的

美国工商管理硕士MBA（市场营销方向）专业学习内容以及就业方向
　　
　　主修课程：
　　1. Marketing Research 市场研究
　　2. Global Marketing 全球营销
　　3. Brand Strategy 品牌战略
　　4. Retail and Channel Management 零售与渠道管理
　　5. Customer Relationship 客户关系
　　6. Marketing Analysis and Decision Making 市场分析与决策制定
　　7. Product Management 产品管理
　　8. Pricing 定价
　　9. Marketing Strategy 营销战略
PS：不同大学的商学院课程有所不同，但总的方向是如上所说。

Graduate Certificate in
Marketing Management
The Graduate Certificate in Marketing Management is an 18-hour program designed to provide a focused, intensive study of the marketing management activity within organizations. This program serves a broad group of marketing managers, including those with interests in sales, brand management, promotion, and consumer behavior.
Students must complete the following six courses or approved substitutes if course waivers are appropriate:
Marketing Foundations:
MKT 5700 Contemporary Marketing Concepts
MKT 5710 Consumer Motivation and Behavior
MKT 5740 Marketing and Business Research
Marketing Management:
MKT 5720 Marketing Communications
MKT 5701 Marketing Planning and Strategy
MKT 5730 Product Planning and Pricing
Substitute courses must be approved by the Area Coordinator of Marketing and the Director of Graduate Studies in Business. In all cases, 18 hours (including at least 12 hours in marketing) are needed to complete the Graduate Certificate in Marketing Management.